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. Author manuscript; available in PMC: 2022 Dec 12.
Published in final edited form as: Appetite. 2019 May 2;140:41–49. doi: 10.1016/j.appet.2019.05.001

Table 2.

Outcomes by advertising condition.

Percentages (SEs) Black Participants White Participants
Targeted Non-Targeted Targeted Non-Targeted
 Liking of Ad 96.0% (.01) 95.0% (.01) 88.0% (.02) 91.0% (.01)*
 Positive Affective Reaction 97.0% (.01) 95.0% (.01)* 95.0% (.01) 97.0% (.01)*
 Liking Brand 96.0% (.01) 95.0% (.01) 95.0% (.01) 96.0% (.01)
 Brand Engagement 77.0% (.04) 75.0% (.04) 80.0% (.03) 84.0% (.03)
Means (SEs)
 Taste 6.06 (.04) 6.08 (.05) 6.04 (.05) 6.02 (.05)
 Response to Brand 5.88 (.05) 5.85 (.05) 5.86 (.05) 5.93 (.05)
 Likelihood of Purchasing 5.70 (.06) 5.74 (.06) 5.77 (.06) 5.68 (.06)
 Desired Consumption Frequency 2.69 (.05) 2.71 (.05) 2.83 (.05) 2.82 (.05)
*

Indicates significant differences between targeting conditions for Black and White participants, respectively.

*

p < .05.