Table 5.
Histogram distribution of minimum–maximum perception patterns based on age vs. general model.
| Motivational factor range | Perceptions of respondents under 25 years old | Perceptions of respondents between 25 and 55 years old | Perceptions of respondents having more than 55 years old | Average |
|---|---|---|---|---|
| M1 | Adherence for online acquisitions (frequently yes)—minimum frequency | Adherence for online acquisitions (frequently yes)—average frequency | Adherence for online acquisitions (yes)—maximum frequency | Adherence for online acquisitions (frequently yes)—average frequency |
| M1 | Flow state (sometime)—maximum frequency | Flow state (sometime)—average frequency | Flow state (sometime)—minimum frequency | Flow state (sometime)—average frequency |
| M1 | Happiness (happy)—average frequency | Happiness (happy)—minimum frequency | Happiness (happy)—maximum frequency | Happiness (happy)—average frequency |
| M1 | Passion (slightly passionate)—average frequency | Passion (slightly passionate)—maximum frequency | Passion (slightly passionate)–minimum frequency | Passion (slightly passionate)—average frequency |
| M1 | Gratitude (contented)—maximum frequency | Gratitude (contented)—minimum frequency | Gratitude (contented)—average frequency | Gratitude (contented)—average frequency |
| M1 | Energy (slightly frenzied)—minimum frequency | Energy (slightly frenzied)—average frequency | Energy (frenzied)—maximum frequency | Energy (slightly frenzied)—average frequency |
| M3 | Patience (slightly excited)—average frequency | Patience (slightly excited)—minimum frequency | Patience (excited)—maximum frequency | Patience (slightly excited)—average frequency |
| M1 | Stimulation (slightly stimulated)—minimum frequency | Stimulation (slightly stimulated)—average frequency | Stimulation (slightly stimulated)—maximum frequency | Stimulation (slightly stimulated)—average frequency |
| M2 | Autonomy (slightly autonomous)—minimum frequency | Autonomy (slightly autonomous)—average frequency | Autonomy (slightly autonomous)—maximum frequency | Autonomy (slightly autonomous)—average frequency |
| M2 | Influence (slightly influential)—maximum frequency | Influence (slightly influential)—average frequency | Influence (slightly influential)—minimum frequency | Influence (slightly influential)—average frequency |
| M1 | Demand/offer (totally agree)—maximum frequency | Demand/offer (totally agree)—average frequency | Demand/offer (totally agree)—minimum frequency | Demand/offer (totally agree)—average frequency |
| M1 | Desire to act (totally agree)—average frequency | Desire to act (totally agree)—minimum frequency | Desire to act (totally agree)—maximum frequency | Desire to act (totally agree)—average frequency |
| M3 | Resignation (neutral)—maximum frequency | Resignation (neutral)—average frequency | Resignation (neutral)—minimum frequency | Resignation (neutral)—average frequency |
| M2 | Motivation based on communication factors (medium agree)—minimum frequency | Motivation based on communication factors (medium agree)—average frequency | Motivation based on communication factors (totally agree)—maximum frequency | Motivation based on communication factors (medium agree)—average frequency |
| M2 | Motivation through relevant visual information (medium agree)—minimum frequency | Motivation through relevant visual information (medium agree)—average frequency | Motivation through relevant visual information (totally agree)—maximum frequency | Motivation through relevant visual information (medium agree)—average frequency |
| M3 | Minimal risk (medium agree)—minimum frequency | Minimal risk (medium agree)—average frequency | Minimal risk (totally agree)—maximum frequency | Minimal risk (medium agree)—average frequency |
| M2 | Acceptance of promises (medium agree)—minimum frequency | Acceptance of promises (medium agree)—average frequency | Acceptance of promises (totally agree)—maximum frequency | Acceptance of promises (medium agree)—average frequency |
| M3 | Perception of security (medium agree)—minimum frequency | Perception of security (medium agree)—average frequency | Perception of security (totally agree)—maximum frequency | Perception of security (medium agree)—average frequency |
| M1 | Confidence gained after online transactions (medium agree)—minimum frequency | Confidence gained after online transactions (medium agree)—average frequency | Confidence gained after online transactions (totally agree)—maximum frequency | Confidence gained after online transactions (medium agree)—average frequency |
| M2 | Global experience (medium agree)—minimum frequency | Global experience (totally agree)—average frequency | Global experience (totally agree)—maximum frequency | Global experience (totally agree)—average frequency |
| M2 | Consumer education (medium agree)—minimum frequency | Consumer education (medium agree)—average frequency | Consumer education (totally agree)—maximum frequency | Consumer education (medium agree)—average frequency |
| M1 | Satisfaction regarding commercial procedures (medium agree)—minimum frequency | Satisfaction regarding commercial procedures (totally agree)—average frequency | Satisfaction regarding commercial procedures (totally agree)—maximum frequency | Satisfaction regarding commercial procedures (totally agree)—average frequency |
| M2 | After-sales experience (medium agree)—minimum frequency | After-sales experience (medium agree)—average frequency | After-sales experience (totally agree)—maximum frequency | After-sales experience (medium agree)—average frequency |
| M1 | The probability of repeating the online commerce act (totally agree)—minimum frequency | The probability of repeating the online commerce act (totally agree)—maximum frequency | The probability of repeating the online commerce act (totally agree)—average frequency | The probability of repeating the online commerce act (totally agree)—average frequency |
| M2 | Anticipating the repeat of the online commerce act (totally agree)—minimum frequency | Anticipating the repeat of the online commerce act (totally agree)—average frequency | Anticipating the repeat of the online commerce act (totally agree)—maximum frequency | Anticipating the repeat of the online commerce act (totally agree)—average frequency |
| Customer retention (medium agree)—minimum frequency | Customer retention (totally agree)—average frequency | Customer retention (totally agree)—maximum frequency | Customer retention (totally agree)—average frequency | |
| M1 | Temptation of repurchasing (totally agree)—minimum frequency | Temptation of repurchasing (totally agree)—average frequency | Temptation of repurchasing (totally agree)—maximum frequency | Temptation of repurchasing (totally agree)—average frequency |
| Age (under 25 years old) | Age (between 34 and 54 years old) | Age (more than 55 years old) | Age (between 34 and 54 years old) | |
| Gender (female)—maximum frequency | Gender (mixed preponderent female)—minimum frequency | Gender (mixed preponderent female)—average frequency | Gender (mixed preponderent female)—average frequency | |
| Studies (bachelor)—minimum frequency | Studies (bachelor)—average frequency | Studies (postgraduate)—maximum frequency | Studies (bachelor)—average frequency | |
| M1 | Yearly frequency of online acquisitions (between 6 and 10 on-line purchases per year)—minimum frequency | Yearly frequency of online acquisitions (between 6 and 10 on-line purchases per year)—maximum frequency | Yearly frequency of online acquisitions (between 6 and 10 on-line purchases per year)—average frequency | Yearly frequency of online acquisitions (between 6 and 10 on-line purchases per year)—average frequency |