Table 4.
Mediation effect.
| Hypothesis | Point estimate | Bias-corrected 95%CI | Percentile 95%CI | Mediator | |||
|---|---|---|---|---|---|---|---|
| Lower | Upper | Lower | Upper | ||||
| H1a | Esthetics →Education →Memory | 0.303** | 0.164 | 0.563 | 0.164 | 0.557 | Yes |
| H1b | Esthetics →Entertainment →Memory | 0.225** | 0.120 | 0.447 | 0.116 | 0.439 | Yes |
| H1c | Esthetics →Escape →Memory | 0.198** | 0.095 | 0.367 | 0.092 | 0.364 | Yes |
| H2a | Education→ Mem → Behavior | 0.298** | 0.111 | 0.739 | 0.113 | 0.751 | Yes |
| H2b | Entertainment → Mem → Behavior | 0.228** | 0.069 | 0.482 | 0.081 | 0.545 | Yes |
| H2c | Escape → Mem → Behavior | 0.203** | 0.057 | 0.506 | 0.060 | 0.531 | Yes |
*P < 0.05, **P < 0.01, ***P < 0.001.