Table 2.
Distribution of positive, negative, and neutral comments on TikTok videos per theme in our dataset
| Theme | Sub-themes | n (videos) | n (comments) | Percentage of Comments Mean/Std Dev. | ||
|---|---|---|---|---|---|---|
| Positive | Negative | Neutral | ||||
| Reason for vaccination | Societal / Civic duty | 10 | 307 | 48.48 (13.27) | 13.81 (14.18) | 37.71 (14.76) |
| Friends/Family | 12 | 139 | 54.3 (21.06) | 7.0 (9.91) | 38.7 (20.37) | |
| Returning to pre-COVID-19 | 5 | 74 | 46.82 (10.07) | 18.84 (16.64) | 34.34 (12.33) | |
| Prevent COVID-19 cases | 3 | 21 | 54.69 (11.91) | 6.06 (10.5) | 39.25 (15.79) | |
| Immune-compromised | 5 | 51 | 58.41 (23.94) | 6.19 (8.52) | 35.4 (23.26) | |
| Sentiment | Humor/Parody | 4 | 44 | 33.73 (23.91) | 14.98 (18.19) | 51.29 (35.1) |
| Fear | — | — | — | — | — | |
| Informative | 8 | 287 | 45.46 (17.99) | 10.03 (11.58) | 44.51 (20.03) | |
| Empathy | 5 | 55 | 61.74 (23.64) | 6.19 (8.52) | 32.07 (21.79) | |
| Against the COVID-19 vaccine | — | — | — | — | — | |
| Neutral | — | — | — | — | — | |
| Content | Vaccination Card | 8 | 78 | 48.97 (18.7) | 4.43 (6.72) | 46.61 (19.29) |
| Friends/Family | 12 | 139 | 54.3 (21.06) | 7.0 (9.91) | 38.7 (20.37) | |
| Media | 3 | 50 | 54.05 (24.18) | 9.52 (16.5) | 36.43 (15.2) | |
| Dancing | 2 | 21 | 38.12 (25.63) | 3.12 (4.42) | 58.75 (30.05) | |
| Adhesive bandage | 6 | 54 | 52.48 (14.77) | 7.89 (8.84) | 39.62 (14.83) | |
| Sports | 4 | 69 | 41.77 (10.34) | 22.12 (15.8) | 36.11 (13.49) | |
| Health care workers | 3 | 21 | 43.45 (6.27) | 9.72 (8.67) | 46.83 (12.22) | |
| COVID-19 vaccine | 2 | 14 | 60.61 (8.57) | 9.09 (12.86) | 30.3 (4.29) | |