Table 3.

Effect sizes of rural identity, participant race, and VHC race-matching on VHC attractiveness.

			VHC Attractiveness
Predictor Variable		AOR	95 % CI	P*
Main Effects	Interactions
Overall Rural Identity		1.12	[1.02, 1.23]	0.02
	x Participant Race (White – ref)	1.19	[0.99, 1.44]	0.07
	x VHC Race-Matching (Not-matching – ref)	1.91	[1.02, 3.56]	0.04
Belonging		1.06	[0.98, 1.16]	0.15
	x Participant Race (White – ref)	1.22	[1.03, 1.44]	0.02
	x VHC Race-Matching (Not-matching – ref)	1.75	[0.95, 3.21]	0.07
Place identity		1.09	[1.00, 1.19]	0.05
	x Participant Race (White – ref)	1.14	[0.96, 1.35]	0.13
	x VHC Race-Matching (Not-matching – ref)	1.78	[0.96, 3.31]	0.07
Self-concept		1.12	[1.01, 1.22]	0.03
	x Participant Race (White – ref)	1.09	[0.91, 1.32]	0.33
	x VHC Race-Matching (Not-matching – ref)	2.22	[1.27, 3.91]	0.01
Similarity		1.14	[1.03, 1.26]	0.01
	x Participant Race (White – ref)	1.20	[0.98, 1.46]	0.07
	x VHC Race-Matching (Not-matching – ref)	1.57	[0.87, 2.83]	0.13

Abbreviation: VHC, virtual human clinician.

Note: The interactions with VHC race-matching are a within-race analysis among Black participants.