Table 4.
Cross loadings.
| ATTI | CONC | ECON | LEG | ETHI | PHIL | PURI | TRUS | WORM | |
|---|---|---|---|---|---|---|---|---|---|
| ATTI1 | 0.947 | 0.598 | 0.689 | 0.625 | 0.537 | 0.645 | 0.622 | 0.629 | 0.470 |
| ATTI2 | 0.930 | 0.611 | 0.669 | 0.653 | 0.503 | 0.637 | 0.624 | 0.640 | 0.452 |
| ATTI3 | 0.931 | 0.573 | 0.680 | 0.619 | 0.550 | 0.624 | 0.645 | 0.612 | 0.484 |
| CONC1 | 0.580 | 0.938 | 0.618 | 0.592 | 0.513 | 0.658 | 0.684 | 0.640 | 0.437 |
| CONC2 | 0.568 | 0.924 | 0.603 | 0.607 | 0.510 | 0.624 | 0.642 | 0.638 | 0.397 |
| CONC3 | 0.617 | 0.921 | 0.621 | 0.557 | 0.528 | 0.647 | 0.699 | 0.676 | 0.410 |
| CONC4 | 0.593 | 0.933 | 0.660 | 0.575 | 0.532 | 0.648 | 0.702 | 0.663 | 0.434 |
| ECON1 | 0.583 | 0.530 | 0.872 | 0.615 | 0.603 | 0.580 | 0.551 | 0.561 | 0.452 |
| ECON2 | 0.597 | 0.598 | 0.887 | 0.691 | 0.620 | 0.633 | 0.566 | 0.623 | 0.493 |
| ECON3 | 0.541 | 0.524 | 0.756 | 0.392 | 0.443 | 0.563 | 0.562 | 0.494 | 0.435 |
| ECON4 | 0.678 | 0.567 | 0.765 | 0.498 | 0.468 | 0.584 | 0.606 | 0.645 | 0.383 |
| LEG1 | 0.732 | 0.556 | 0.652 | 0.876 | 0.544 | 0.580 | 0.528 | 0.597 | 0.436 |
| LEG2 | 0.599 | 0.594 | 0.613 | 0.924 | 0.652 | 0.562 | 0.566 | 0.569 | 0.436 |
| LEG3 | 0.492 | 0.542 | 0.565 | 0.901 | 0.667 | 0.516 | 0.482 | 0.539 | 0.431 |
| ETHI1 | 0.384 | 0.423 | 0.480 | 0.430 | 0.867 | 0.490 | 0.494 | 0.529 | 0.661 |
| ETH2 | 0.390 | 0.404 | 0.503 | 0.435 | 0.869 | 0.492 | 0.506 | 0.547 | 0.687 |
| ETHI3 | 0.605 | 0.551 | 0.630 | 0.800 | 0.772 | 0.609 | 0.570 | 0.580 | 0.497 |
| PHIL1 | 0.595 | 0.551 | 0.595 | 0.502 | 0.535 | 0.853 | 0.617 | 0.605 | 0.432 |
| PHIL2 | 0.597 | 0.648 | 0.643 | 0.507 | 0.522 | 0.888 | 0.713 | 0.634 | 0.446 |
| PHIL3 | 0.598 | 0.626 | 0.647 | 0.604 | 0.637 | 0.893 | 0.724 | 0.664 | 0.572 |
| PURI1 | 0.496 | 0.619 | 0.593 | 0.568 | 0.599 | 0.670 | 0.743 | 0.721 | 0.434 |
| PURI2 | 0.606 | 0.582 | 0.589 | 0.454 | 0.509 | 0.663 | 0.879 | 0.694 | 0.489 |
| PURI3 | 0.472 | 0.562 | 0.556 | 0.488 | 0.497 | 0.597 | 0.823 | 0.581 | 0.511 |
| PURI4 | 0.580 | 0.586 | 0.584 | 0.460 | 0.533 | 0.667 | 0.887 | 0.668 | 0.518 |
| PURI5 | 0.590 | 0.562 | 0.555 | 0.392 | 0.475 | 0.638 | 0.861 | 0.639 | 0.497 |
| PURI6 | 0.587 | 0.719 | 0.541 | 0.528 | 0.521 | 0.634 | 0.765 | 0.661 | 0.430 |
| TRUS1 | 0.648 | 0.633 | 0.639 | 0.549 | 0.601 | 0.653 | 0.694 | 0.888 | 0.511 |
| TRUS2 | 0.560 | 0.638 | 0.572 | 0.476 | 0.540 | 0.613 | 0.723 | 0.880 | 0.495 |
| TRUS3 | 0.616 | 0.593 | 0.655 | 0.575 | 0.556 | 0.647 | 0.662 | 0.859 | 0.454 |
| TRUS4 | 0.502 | 0.584 | 0.584 | 0.592 | 0.616 | 0.600 | 0.703 | 0.845 | 0.495 |
| WORM1 | 0.410 | 0.348 | 0.426 | 0.427 | 0.519 | 0.459 | 0.443 | 0.426 | 0.865 |
| WORM2 | 0.463 | 0.374 | 0.425 | 0.383 | 0.567 | 0.455 | 0.509 | 0.460 | 0.868 |
| WORM3 | 0.394 | 0.415 | 0.499 | 0.411 | 0.740 | 0.482 | 0.509 | 0.530 | 0.798 |
CSR, Corporate social responsibility; ATTI, Green attitude; CONC, Green concern; PURI, Green purchase intention; TRUS, Green trust; WORM, Green word of mouth.