Table 2.
Mothers’ exposure to promotion or messages at the health care facility, mass media, or other source related to any breast-milk substitutes or companies selling these products, by country (%)a
| Chile (n = 451) | Ecuador (n = 330) | Mexico (n = 693) | Nigeria (n = 330) | Panama (n = 330) | Philippines (n = 330) | Thailand (n = 330) | Uruguay (n = 330) | Totalb (n = 3124) | |
|---|---|---|---|---|---|---|---|---|---|
| Heard and/or seen a promotion or message at | |||||||||
| Promotion in general | 86.7 | 82.4 | 84.4 | 18.0 | 70.6 | 43.9 | 83.0 | 42.2 | 63.9 |
| Health facilityc | 3.8 | 2.7 | 3.3 | - | 4.5 | - | - | 3.2 | - |
| Promotion outside health facilities | 82.9 | 79.7 | 81.1 | 18.0 | 66.1 | 43.9 | 83.0 | 39.0 | 61.7 |
| Television | 58.3 | - | 69.1 | - | - | - | - | 32.0 | - |
| Magazine | 6.2 | - | 5.2 | - | - | - | - | 1.0 | - |
| Social media | 17.1 | - | 3.7 | - | - | - | - | 8.0 | - |
| Retail outlets or pharmacies | 31.9 | - | 26.2 | - | - | - | - | 4.0 | - |
| Received at least one | |||||||||
| Sample of any baby milk product | 4.7 | 10.0 | 10.9 | 1.2 | 14.0 | 1.2 | 14.2 | 3.0 | 7.4 |
| Coupon of any baby milk product | 2.9 | 13.0 | 1.6 | 0.3 | 1.5 | 0 | 6.7 | 1.2 | 3.4 |
| Any gifts from someone other than a family member or a friend that may promote the use of a product coveredd | 34.1 | 17.6 | 8.5 | 2.7 | 24.8 | 1.5 | 16.0 | 6.9 | 14.0 |
aDisaggregated data from Ecuador, Nigeria, Panama, Philippines, and Thailand related to promotion outside health facilities are not included, as the reports used a different denominator than the total number of women
bEstimates totals are calculated only when all eight countries contributed data
cIncludes maternity health facilities and public primary health facilities
dIncludes bottles, diapers, clothing, breast shields, baskets, backpacks, utensils, pacifiers, toys, and checkbooks