Table 7.
SEM and ANN results comparison.
| Significant variables | SEM |
ANN |
Matched? | ||
|---|---|---|---|---|---|
| β | Ranking | NI | Ranking | ||
| Whole sample (n = 444) | |||||
| Perceived susceptibility | 0.207 | 1 | 74% | 3 | No |
| Perceived benefits | 0.178 | 2 | 100% | 1 | No |
| Self-efficacy | 0.172 | 3 | 79% | 2 | No |
| Perceived severity | 0.148 | 4 | 59% | 4 | Yes |
| Cues to action | 0.114 | 5 | 50% | 5 | Yes |
| Morocco (n = 215) | |||||
| Perceived benefits | 0.253 | 1 | 99% | 2 | No |
| Self-efficacy | 0.193 | 2 | 51% | 3 | No |
| Perceived severity | 0.183 | 3 | 100% | 1 | No |
| India (n = 229) | |||||
| Perceived susceptibility | 0.269 | 1 | 100% | 1 | Yes |
| Cues to action | 0.162 | 2 | 79% | 2 | Yes |
[Legend β = Standardized path coefficient; NI = Normalized importance].