Table 1.
Summary of content analysis of all media articles and reader-generated comments.
| Tone | Organ donation | After adjustment for annual views | After adjustment for engagement score |
|---|---|---|---|
| Summary of content analysis of all media articles | |||
| Positive | 85% | 91% | 88% |
| Neutral | 9% | 4% | 6% |
| Negative | 6% | 5% | 6% |
| Law change | |||
| Positive | 76% | 84% | 79% |
| Neutral | 19% | 12% | 14% |
| Negative | 5% | 4% | 7% |
| Summary of content analysis of all reader-generated comments | |||
| Positive | 61% | 57% | 61% |
| Neutral | 3% | 3% | 3% |
| Negative | 36% | 40% | 36% |
| Law change | |||
| Positive | 34% | 27% | 33% |
| Neutral | 1% | 1% | 1% |
| Negative | 65% | 72% | 66% |