Table 2.
Content analysis of reader-generated comments by publication.
| Daily Mail | Metro | On the Wight | The Times | The Mirror | Total | |
|---|---|---|---|---|---|---|
| Organ donation tone | ||||||
| Positive | 56% | 59% | 60% | 93% | 86% | 61% |
| Neutral | 3% | 13% | 0% | 0% | 0% | 3% |
| Negative | 41% | 28% | 40% | 7% | 14% | 36% |
| Law change tone | ||||||
| Positive | 26% | 41% | 33% | 45% | 56% | 34% |
| Neutral | 1% | 2% | 0% | 0% | 0% | 1% |
| Negative | 73% | 57% | 67% | 55% | 44% | 65% |