Table 2.

Discriminant validity test results.

Latent constructs	1	2	3	4
1. OFSC	0.749
2. Food safety trust	0.683	0.705
3. Consumer awareness	0.739	0.405	0.705
4. Consumer wellbeing	0.640	0.640	0.498	0.753

The √ of the average variance extracted was shown on the diagonal.