Table 1.
Definition for each theme, descriptive statistics, and selected paraphrased twitter posts.
| Theme | Posts (n=590), n (%) | Definition | Paraphrased post |
| Positive sentiment testimonials | 180 (30.5) | Posts containing a positive experience with (eg, tastes, smells great) or favorable opinion about (eg, love, like, my favorite) “ice-flavored” tobacco products, including e-liquids | “Lychee Ice is the best e-cigarette flavor” |
| Negative sentiment testimonials | 41 (7.0) | Posts containing a negative experience with (eg, tastes, smells horrible, bad) or negative opinion about (eg, hate, dislike) “ice-flavored” tobacco products, including e-liquids | “Recently bought a banana ice vape and it tastes horrible...” |
| Neutral sentiment testimonials | 45 (7.6) | Posts containing a neutral opinion about “ice-flavored” tobacco products, including e-liquids (eg, if no valence is determinable or deemed neutral) | “This tangerine-apple ice e-cigarette tastes like 7-up” |
| Information seeking | 14 (2.4) | Posts where a consumer or potential consumer asks for information on or opinions about “ice-flavored” tobacco products, including e-liquids | “Do you guys know if a mango ice e-liquid tastes good?” |
| Comparison to combustible tobacco | 10 (1.7) | Posts containing mentions of or comparisons between “ice-flavored” products, including e-liquids and combustible tobacco products | “...I am not planning to switch from my menthol cigarettes to vaping, but I will definitely buy one of these lychee ice flavored disposables...” |
| Marketing | 306 (51.9) | Posts promoting/selling/marketing an “ice-flavored” e-liquids or devices | “Guava ice e-liquid is now available at https://xxx...” |
| Disposable pod devices | 117 (19.8) | Mentions of “ice-flavored” disposable pod devices (ie, Puff Bar) | “Banana Ice Puff Bar is worth every penny...” |
| JUUL | 19 (3.2) | Mentions of “ice-flavored” JUUL | “@xxx Ice flavored JUUL is the best JUUL” |
| CBDa products | 41 (7.0) | Mentions of “ice-flavored” CBD vaping products | “New CBD Blackcurrant Ice Disposable vapes are now in stock at https://xxx...” |
| Official flavor description | 37 (6.3) | Posts containing an official (ie, “media,” promotional, marketing) description of “ice-flavored” e-liquids or products | “...The sweet juice of Fuji apples combined with a hint of nectarines & strawberry to create a well rounded fruity vape experience with a cool refreshing finish...” |
| Other | 6 (1.0) | Any other posts that contain ice flavor–related themes and do not fit into any category listed in the codebook | “Use of ice-flavored e-cigarettes may be associated with nicotine dependence. See https://xxx...” |
aCBD: cannabidiol.