Table 1.
Definitions and frequencies of megatrends related to COVID-19–induced innovations.
| (1) | (2) | (3) | (4) | (5) |
|---|---|---|---|---|
| Megatrend (abbreviation) | Definition | Absolute Frequency | Relative Frequency | Core/Periphery |
| Health Style (hea) | All innovations catering to the needs of a society increasingly concerned by health issues and actively managing individual physical conditions | 56 | 40.9% | Core |
| Attention Economy (att) | All innovations related to business models requiring the constant and recurring attention of users, customers, and consumers | 45 | 32.8% | Core |
| Connected World (con) | All innovations building on digital networks | 36 | 26.3% | Core |
| Outernet (out) | All innovations related to the rising integration of the online and offline spheres | 29 | 21.2% | Core |
| Seamless Commerce (sea) | All innovations creating a seamless customer journey across channels | 25 | 18.2% | Core |
| Urbanization (urb) | All innovations enhancing the quality of life in growing urban centers | 19 | 14.6% | Core |
| Data Era (dat) | All innovations making smart use of (big) data | 18 | 13.1% | Core |
| Distrust Society (dis) | All innovations mitigating the consequences of the growing disenchantment with politics and big business | 14 | 10.2% | Core |
| Artificial Intelligence (art) | All innovations related to intelligence demonstrated by machines | 12 | 8.8% | Core |
| Future Work (fut) | All innovations enabling to work and access information everywhere | 12 | 8.8% | Core |
| Virtual Experiences (vir) | All innovations related to immersive worlds enabling different forms of interaction | 12 | 8.8% | Periphery |
| Individualization (ind) | All innovations addressing the consequences of more flexible and differentiated lifestyles and life choices | 8 | 5.8% | Periphery |
| Industry 4.0 (i40) | All innovations enhancing the digitization of production | 8 | 5.8% | Periphery |
| Transhumanism (tra) | All innovations targeting the biological and device-enabled improvement of humans | 8 | 5.8% | Periphery |
| Food Culture (foo) | All innovations related to new ways of food consumption and food production | 1 | 0.7% | Periphery |
| Sustainability (sus) | All innovations enabling the present generation to meet their needs while enabling future generations to meet theirs. | 1 | 0.7% | Periphery |
n = 136 (multiple assignments of an innovation to a megatrend are possible). Own calculations are based on Trendone (2020).