Table 5.

Themes and codes as per thematic analysis.

Theme	Sub-themes	Codes
1. Strengthening of certain factors	1.1 Individual level 1.2 Structural level	• Specific training on tobacco cessation • Provision of adequate IEC material • Supportive supervision • Political and administrative commitment • Performance-based incentives • Administrative coordination • Filling up of staff deficiency • Building an institutional framework
2. Potential enablers	2.1 Healthcare providers 2.2 Tobacco users 2.3 Healthcare facilities	• HCPs are advocates and role models • Good rapport • Synchronized sessions with routine visits • Services under one roof • Client-centered therapy • Utilization of existing HR & resources • User-friendly & vernacular language • Increased outreach of cessation services
3. Potential challenges	3.1 Healthcare providers 3.2 Tobacco users 3.3 Healthcare facilities	• Lack of trained & motivated manpower • Inertia from HCPs and workload on staff • Lack of health literacy • Patients not reporting for follow-ups • Avoiding peers who are users and when ideal • Lack of marketing of such a program • High footfall
4. Suggestions for improvisation	• Field testing by a pilot at the district level • Contents of package	• Pilot of the package & provision of additional resources • Inter & Intra administrative coordination • A sensitive issue, understanding the social fabric, creating a common HTN+DM IEC • The intervention package is open to revision and more pictorial representation, modify it acc. to patient-specific population • Tips: drinking water, playing with pets, and children, sports • Sharing success stories/case stories and adding a contact number • Involvement of family, and children, highlight social perks • Disease, mobile messages, money wastage, case stories

These suggestions were incorporated into the existing package and revisions were made.