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. 2022 Jul 11;37(1):30–38. doi: 10.1177/08901171221113835

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© The Author(s) 2022

This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).

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Figure 1. — Count of NRT posts by day for the 36 online tobacco-cessation support groups (n = 438).

Note: Positive NRT posts discussed effectiveness. Negative NRT posts encompassed the remaining categories. Numbers on top of the bars indicate the type of NRT info we provided to all participants via email or post: 1 about effectiveness, 4 irritation, 5 no longer needed, 7 perceived ineffectiveness, and 9 miscellaneous negative (see Appendix B for details).