Table 1.
Descriptive statistics of survey respondents (n = 688).
| Demographics | Category | N | % |
|---|---|---|---|
| Gender | Female | 468 | 68.1 |
| Male | 220 | 31.9 | |
| Age | 18–25 | 125 | 18.1 |
| 26–39 | 325 | 47.2 | |
| 40–54 | 193 | 28.1 | |
| >54 | 45 | 6.6 | |
| Educational level | ~College | 139 | 20.2 |
| University | 434 | 63.1 | |
| Graduate school | 115 | 16.7 | |
| Household size | 1 | 28 | 4.1 |
| 2 | 142 | 20.6 | |
| 3 | 209 | 30.4 | |
| 4 | 212 | 30.8 | |
| 5 | 63 | 9.2 | |
| >5 | 34 | 4.9 | |
| Household income per montha | <$250 | 29 | 4.2 |
| $250-$600 | 177 | 25.7 | |
| $601-$1000 | 149 | 21.7 | |
| >$1000 | 333 | 48.4 | |
| Information gathering and sharing channel during Covid-19 | 167 | 24.3 | |
| 88 | 12.8 | ||
| 10 | 1.5 | ||
| 35 | 5.1 | ||
| YouTube | 3 | 0.4 | |
| News portals | 153 | 22.2 | |
| TV news | 232 | 33.7 | |
| Shopping frequency during Covid-19 | Everyday | 25 | 3.6 |
| 3-4 in a week | 69 | 10.1 | |
| 1-2 in a week | 382 | 55.5 | |
| Once every 10 days | 136 | 19.8 | |
| Twice a month | 62 | 9 | |
| Once a month | 14 | 2 | |
| Most frequently used shopping channel during Covid-19 | Physical store | 455 | 66.1 |
| Corporate website of the firm | 60 | 8.7 | |
| Mobile application of the firm | 78 | 11.4 | |
| Intermediary firms' websites or applications | 95 | 13.8 |
a
This has been converted to dollars from Turkish Lira.