Table 7.
Multi-group analysis for healthy nutrition.
| Model | Online channels | Traditional channels | Group differences |
|---|---|---|---|
| Attitude toward giving up unhealthy foods | .26 | .27 | Significant |
| Health consciousness | .52 | 53 | Non-significant |
Multi-group analysis for healthy nutrition.
| Model | Online channels | Traditional channels | Group differences |
|---|---|---|---|
| Attitude toward giving up unhealthy foods | .26 | .27 | Significant |
| Health consciousness | .52 | 53 | Non-significant |