Table 2.

Intercorrelations, reliabilities, means, and standard deviations among variables.

	Means	SD	AVEc	1	2	3	4
1.Normative appealsa	.500	.501	–	–
2.Freedom threat	2.612	1.584	.735	.214**	(0.902)d
3.Negative cognition	2.228	1.428	.557	.091	.539**	(0.908)d
4.Attitude	5.026	1.271	.706	-0.161**	-0.577**	-0.609**	(0.866)d
5.Ageb , e	2.29	1.112	–	-0.003	.070	-0.035	.013

*p < .05, **p < .01, ***p < .001

^a0 = descriptive appeal, 1 = injunctive appeal

^b1 = 20 s, 2 = 30 s, 3 = 40 s, 4 = 50 s, 5 = 60 s

^cAVE by Hair et al. (2006)

^dCronbach’s α

^emean age 41