Table 2.
Confirmatory Factor Analysis (CFA) Results (N = 296).
| Factor Loadings | Composite Reliability | |
|---|---|---|
| Preventive Measures | .90 | |
| Implement strict handwashing practices that include how and when to wash hands. | .80 | |
| Implement procedures and practices to clean and sanitize surfaces | .76 | |
| Prohibit sick employees in the workplace. | .76 | |
| Take employees’ temperatures at the operators’ discretion. | .54 | |
| Require employees to wear face covering. | .64 | |
| Train all employees on the importance of frequent hand washing, the use of hand sanitizers. | .81 | |
| Thoroughly detail-clean and sanitize entire facility. | .82 | |
| Make hand sanitizer readily available to guests. | .65 | |
| Update floor plans for common dining areas, redesigning seating arrangements to ensure at least six feet of separation between table setups. | .62 | |
| Limit party size at tables.* | – | |
| Use a reservations-only business model or call-ahead seating.* | – | |
| Use technology solutions where possible to reduce person-to-person interaction: mobile ordering and menu tablets; text on arrival for seating; contactless payment options.* | – | |
| Dining Involvement | .75 | |
| I am interested in foods. | .74 | |
| I think that where to eat is very important. | .52 | |
| I am very interested in restaurants. | .70 | |
| I enjoyed eating out. | .66 | |
| Restaurants must show my personality.* | – | |
| Brand Trust | .88 | |
| This restaurant seems to… | ||
| have sound principles that guide its behavior. | .60 | |
| keep its commitments. | .65 | |
| very capable of serving its customers. | .72 | |
| have necessary knowledge and recourses to fulfill its customers’ needs. | .63 | |
| confident about this restaurant skill to serve its customers. | .79 | |
| competent in preparing food. | .72 | |
| performs its role of cooking food very well. | .70 | |
| concerned about its customers’ health and safety. | .56 | |
| would not do anything to hurt customers. | .54 | |
| interested in its customers’ wellbeing, not just its own profit. | .54 | |
| COO Effect | ||
| In your opinion, China is/has… | .90 | |
| Affluent | .55 | |
| Economic well developed* | – | |
| High living standards | .62 | |
| Good standard of life | .70 | |
| Peace loving | .81 | |
| Friendly toward us | .86 | |
| Cooperative with us | .85 | |
| Likable | .82 | |
| Intention to Dine out | .85 | |
| I would dine out at this restaurant in the future. | .69 | |
| I would recommend this restaurant to my friends and others. | .84 | |
| I would spread positive word-of-mouth about this restaurant. | .88 |
χ2(478) = 936.48, p<.01; CFI: .91; RMSEA: .06; SRMR: .06.
*
Dropped items.