Table 5.

Moderation test results (N = 296).

Independent Variables	Brand Trust
Step 1
Preventive practice (PP)	.19**
Country-of-origin (COO effect)	.12**
R2	.19**
Step 2
Preventive practice	.21**
Country-of-origin	.11**
PP × COO effect	.11**
ΔR2	.04**
F	49.79
Total R2	.23**

Notes: **. p<.01. *. p<.05.