Table 1.
Comparisons of consumers’ median valuations of digital goods, 2017 versus March 2020.
| (1) Digital Goods Categories |
Reserve Price for One Month of Service |
(5) |
(6) |
(7) |
||
|---|---|---|---|---|---|---|
| (2) 2017 |
(3) March 2020 |
(4) Change |
Percent change | Rank 2017 | Rank 2020 | |
| Search | $1460.80 | $8703.30 [1205.80] | $7242.50 | 496% | 1 | 1 |
| $701.10 | $2095.68 [294.74] | $1394.58 | 199% | 2 | 2 | |
| Maps | $304.00 | $1157.61 [194.35] | $853.61 | 281% | 3 | 3 |
| Video | $97.75 | $499.79 [60.39] | $402.04 | 411% | 4 | 5 |
| E-Commerce | $70.16 | $689.70 [131.69] | $619.54 | 883% | 5 | 4 |
| Social Media | $26.80 | $140.32 [14.83] | $113.52 | 424% | 6 | 7 |
| Music | $14.00 | $95.89 [13.05] | $81.89 | 585% | 7 | 8 |
| Instant Messaging | $12.90 | $310.73 [44.88] | $297.83 | 2309% | 8 | 6 |
| Video Conferencing | *-* | $337.54 [55.42] | *-* | *-* | *-* | *-* |
| Zoom | *-* | $44.93 [8.66] | *-* | *-* | *-* | *-* |
Sources: Authors' calculations and BCE (2019). “Video” means streaming video, such as YouTube and Netflix. For each Mar. 2020 estimate, bootstrap standard errors are provided in brackets. See text for estimation method.