Table 2.
Descriptive information of companies’ Weibo posts during COVID-19.
| Variable/measure | Frequency | Percentage | Intercoder reliability | Agreement |
|---|---|---|---|---|
| Relationship cultivation strategies (N = 756) | ||||
| Access | 263 | 34.8 % | ||
| Contact information | 155 | 20.5 % | 1.00 | 100.00 % |
| Response to comments | 110 | 14.6 % | 0.91 | 97.35 % |
| Sequentially organized replies | 19 | 2.5 % | 0.66 | 99.12 % |
| Positivity | 374 | 49.5 % | ||
| Useful information | 48 | 6.3 % | 0.82 | 98.23% |
| Communication intervention | 35 | 4.6 % | 1.00 | 100.00 % |
| Recreational elements | 331 | 43.8 % | 0.98 | 99.12 % |
| Conversation starter | 21 | 2.8 % | 0.85 | 99.12 % |
| Openness | 588 | 77.8 % | ||
| Organizational actions | 498 | 65.9 % | 0.90 | 95.58 % |
| Information disclosure | 362 | 47.9 % | 0.77 | 88.50 % |
| Issue briefings | 144 | 19.0 % | 0.74 | 91.15 % |
| Sharing of tasks | 13 | 1.7 % | ||
| Asking for advice | 10 | 1.3 % | 1.00 | 100.00 % |
| Direct/indirect request | 3 | 0.4 % | a | 100.00 % |
| Networking | 284 | 37.6 % | ||
| Partnership | 71 | 9.4 | 0.88 | 98.23 % |
| Reposting others | 79 | 10.4 % | 0.92 | 98.23 % |
| Mentioning others | 148 | 19.6 % | 0.85 | 94.69 % |
| Assurances | 398 | 52.6 % | ||
| Emotional attachment | 348 | 46.0 % | 0.75 | 87.61 % |
| Showing care | 58 | 7.7 % | 0.85 | 99.12 % |
| Disaster social media use | 0.88 | 92.92 % | ||
| Signal and detect disease threat | 6 | 0.8 % | ||
| Send information on help or assistance | 447 | 59.1 % | ||
| Discuss medical/scientific information/plans | 3 | 0.4 % | ||
| Raise public awareness | 13 | 1.7 % | ||
| Express emotions, concerns, wishes and memorial | 144 | 19.0 % | ||
| Tell stories and personal experiences | 53 | 7.0 % | ||
| Discuss socio-political and scientific causes and implications | 20 | 2.6 % | ||
| Respond to criticism and questionings | 0 | 0.0 % | ||
| Public education about knowledge, tips and measures | 41 | 5.4 % | ||
| Other | 29 | 3.7 % | ||
| Purpose of public responses (N = 553) | 0.94 | 95.58 % | ||
| Help/information seeking | 51 | 9.2 % | ||
| Informative reply | 20 | 3.6 % | ||
| Unsolicited information | 32 | 5.8 % | ||
| Emotional expression | 238 | 43.0 % | ||
| Advocacy or request | 17 | 3.1 % | ||
| Conflict/complaint/criticism | 21 | 3.8 % | ||
| Not related to the COVID-19 outbreak | 112 | 20.3 % | ||
| Other | 62 | 11.2 % | ||
| Emotions in the public responses (N = 553) | 0.84 | 92.04 % | ||
| Anger/hostility | 13 | 2.4 % | ||
| Fear/Anxiety | 8 | 1.4 % | ||
| Sadness | 1 | 0.2 % | ||
| Guilt/shame | 1 | 0.2 % | ||
| Disappointment/dissatisfaction | 10 | 1.8 % | ||
| Happiness/Satisfaction | 93 | 16.8 % | ||
| Hope | 66 | 11.9 % | ||
| Pride | 1 | 0.2 % | ||
| Love | 7 | 1.3 % | ||
| Gratefulness | 9 | 1.6 % | ||
| Surprise/Confusion | 0 | 0.0 % | ||
| Sarcasm/Schadenfreude | 2 | 0.4 % | ||
| Other emotions | 0 | 0.0 % | ||
| Cannot be identified | 342 | 61.8 % |
a
Cohen's kappa is undefined for this variable due to invariant values.