Table 1.
Constructs and items..
| Construct | Abbreviation | Items | Cronbach’s alpha |
|---|---|---|---|
| Perceived ease of use | CLEAR |
Interacting with VR (virtual reality) is clear and easy to understand | 0.840 |
| MEMO | Seeing a tourist attraction through virtual reality (VR) offers a memorable experience |
||
| LIKE | I like to use VR (virtual reality) | ||
| Perceived usefulness | UTI |
Using VR (virtual reality) applications in tourism is a good idea |
0.773 |
| BENEF | Virtual reality is beneficial in tourism | ||
| Perceived authenticity | AUTH |
VR (virtual reality) applications offer an authentic experience |
0.860 |
| UNIQ | VR (virtual reality) applications offer a unique experience | ||
| Perceived substitutability | SUBST | VR (virtual reality) applications substitute the tourist experience in a suitable way | |
| Interest in VR | INTER | I am very interested in virtual reality use in tourism | |
| Behavioral intention VR in tourism | INTE |
I intend to use VR applications in the future for tourism purposes |
0.861 |
| REC | I want to recommend to others the use of VR applications for tourism purposes | ||
| DISP | I am willing to pay to use VR applications in tourism (for example, a 360 degree virtual tour of a famous tourist destination) |