Table 6.

Results of mediation analysis.

AP → ARO → PLS
	β	SE	t	p	LLCI	ULCI
AP → ARO	.12	.07	5.21	.00	.007	.284
AP → PLS	.06	.02	3.02	.00	.051	.380
ARO → PLS	.11	.04	3.66	.00	.019	.251
Total effect of AP → PLS	.17	.06	2.89	.00	.080	.310
ARO → PLS → CUI
	Β	SE	t	p	LLCI	ULCI
ARO → PLS	.26	.02	13.02	.00	.068	.421
ARO → CUI	.09	.02	4.42	.00	.028	.182
PLS → CUI	.11	.04	3.66	.00	.019	.251
Total effect of ARO → CUI	.16	.04	4.03	.00	.071	.289

Note: Aesthetic appeal = AP, Arousal = ARO, Pleasure = PLS, Continued usage intentions = CUI.