Table 5.

Conceptual framework of transforming traditional competitive advantages into competitive advantages based on core competencies.

Parameter	Traditional competitive advantages	Competitive advantages based on core competencies
Main competitive strategy of the company	Cost leadership strategy	Cost leadership strategy and differentiation strategy
Strategic goal of the company	Reducing costs	Reducing costs and creation of additional customer value
Approach to strategy creation	RBV + MV	RBV + MV + Сore Competencies
Key foundation for competitive advantages creation	Tangible assets	Intangible assets
Key resources	Mineral, production, logistics	Intelligent, organizational, digital
Type of vertical integration	Backward integration	Forward integration
Business modelflexibility	Flexible production model	Flexible sales and services model
Profit increment	Production	Sales and services, digital solutions and offerings
Investments	In production facilities	In R&D, intellectual capital, digitalization
Diversification	Production	Sales and services
Type of competition	Price competition	Price, product and services competition