Table 1.

Social Media Channels and Followers.

Social Media Channel
	Airlines	Facebook	Instagram	LinkedIn	Twitter	YouTube	Total
1	KLM	14 million	1.3 million	586,945	2.3 million	191,000	18 million
2	Turkish Airline	10 million	1.7 million	717,026	1.8 million	416,000	14.6 million
3	Air France	7.3 million	1.0 million	21,399	585,201	93,700	9.0 million
4	TUI UK	5.9 million	172,000	264,082	197,893	19,300	6.5 million
5	Ryanair	5.0 million	680,000	221,090	465,887	67,000	6.4 million
6	British Airways	3.2 million	994,000	431,954	1.3 million	269,000	6.1 million
7	Lufthansa	3.9 million	1.4 million	396,873	269,921	66,100	6.0 million
8	EasyJet	1.7 million	364,000	169,420	516,820	24,200	2.7 million
9	Iberia	1.8 million	394,000	202,306	32,355	32,300	2.4 million
10	Swiss Int. Airlines	1.2 million	775,000	122,127	271,711	55,400	2.4 million
11	TAP Portugal	1.3 million	520,000	200,507	69,715	28,500	2.1 million
12	Virgin Atlantic	655,935	544,000	231,672	626,177	57,400	2.1 million
	Airways
13	Alitalia	1.4 million	345,000	99,510	160,181	19,300	2.0 million
14	Vueling Airlines	1.2 million	182,000	122,833	299,003	7,830	1.8 million
15	Norwegian	1.2 million	370,000	123,747	118,200	22,400	1.7 million
16	SAS Scandinavian	1.2 million	259,000	108,260	119,371	13,900	1.7 million
17	Eurowings	982,825	319,000	18,327	90,877	19,600	1.4 million
18	Finnair	649,916	219,000	72,513	108,399	27,500	1.0 million
19	Aeroflot	1.0 million	656,000	13,933	38,918	27,700	978,533
20	Jet 2	611,540	114,000	46,765	78,306	5,230	855,691

Total 63.4 million 12.3 million 4 million 9.4 million 1.4 million.

Note. Listed according to the number of followers.