Table 3.

Fornell-Larcker discriminant validity assessment.

Construct	PMN	EC	AT	SN	PBC	INT
PMN	0.682
EC	0.251**	0.689
AT	0.566**	0.218**	0.815
SN	0.352**	0.116**	0.590**	0.868
PBC	0.232**	0.135**	0.277**	0.252**	0.712
INT	0.464**	0.210**	0.676**	0.497**	0.342**	0.796
Mean	4.838	5.921	4.911	4.462	5.101	4.844
SD	0.972	0.875	1.071	1.222	1.034	1.081

PMN, personal moral norms; EC, environmental concern; AT, attitude; SN, subjective norms; PBC, perceived behavior control; INT, intention; **denotes p < 0.01.