Table 2.

Differences in the content of TikTok videos (N=100) related to breast cancer among those related to breast cancer advocacy (n=62) and those that did not (n=38).

Content		Total (N=100), n (%)	Advocacy			P value
			Yes (n=62), n (%)	No (n=38), n (%)
Have or had breast cancer							.01
	Yes	83 (83)	47 (76)	36 (95)
	No	17 (17)	15 (24)	2 (5)
New breast cancer diagnosis							<.001
	Yes	14 (14)	3 (5)	11 (29)
	No	86 (86)	59 (95)	27 (71)
BRCAa genetic mutation							.37
	Yes	5 (5)	2 (3)	3 (8)
	No	95 (95)	60 (97)	35 (92)
Body image							<.001
	Yes	48 (48)	40 (64)	8 (21)
	No	52 (52)	22 (36)	30 (79)
Hair loss following treatment							.02
	Yes	38 (38)	18 (29)	20 (53)
	No	62 (62)	44 (71)	18 (47)
Anxiety							<.001
	Yes	27 (27)	9 (14)	18 (47)
	No	73 (73)	53 (86)	20 (53)
Stigma associated with breast cancer							.02
	Yes	44 (44)	33 (53)	11 (29)
	No	56 (56)	29 (47)	27 (71)
Support							.56
	Having support	88 (88)	56 (90)	32 (84)
	Lack of support	5 (5)	3 (5)	2 (5)
	Unknown	7 (7)	3 (5)	4 (11)
Coping							.01
	Yes	79 (79)	44 (71)	35 (92)
	No	21 (21)	18 (29)	3 (8)
Surgery							.002
	Yes	46 (46)	36 (58)	10 (26)
	No	54 (54)	26 (42)	28 (74)
Medication and therapy							.002
	Yes	41 (41)	18 (29)	23 (60)
	No	59 (59)	44 (71)	15 (40)
Radiation therapy							>.99
	Yes	1 (1)	1 (2)	0 (0)
	No	99 (99)	61 (98)	38 (100)
Combination therapy							>.99
	Yes	9 (9)	6 (10)	3 (8)
	No	91 (91)	56 (90)	35 (92)
Nonmedical treatment							.63
	Yes	4 (4)	2 (3)	2 (5)
	No	96 (96)	60 (97)	36 (95)
Adverse effects of treatment							.02
	Yes	33 (33)	15 (24)	18 (47)
	No	67 (67)	47 (76)	20 (53)

^aBRCA: breast cancer gene.