Table 5.
The number and percentage of positive and negative reviews on SERVQUAL’s five dimensions
Dimension | PN | PN% (N = 95) | NN | NN % (N = 141) | TN | TN % (N = 236) |
---|---|---|---|---|---|---|
Tangibles | 25 | 26.32% | 26 | 18.44% | 51 | 21.61% |
Reliability | 40 | 42.11% | 38 | 26.95% | 78 | 33.05% |
Responsiveness | 6 | 6.32% | 40 | 28.37% | 46 | 19.49% |
Assurance | 57 | 60.00% | 102 | 72.34% | 159 | 67.37% |
Empathy | 9 | 9.47% | 27 | 19.15% | 36 | 15.25% |
1. PN: number of positive reviews; NN: number of negative reviews; TN: total number of reviews
2. Each review may cover more than one aspect
3. The number of samples with positive reviews deducted without leaving a message was 95
4. The number of samples with negative reviews deducted without leaving a message was 141