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Neuromarketing tools to measure emotions and feelings.
| Emotional Processes | Dimensions | Classification | Tools to Measure Emotions and Feelings |
|---|---|---|---|
| Emotions | Valence, Arousal |
Neuroimaging tools | fMRI, PET, EEG, SST, EMG |
| Physiological tools | SST, GSR/SC | ||
| Feelings | Self-reports | Surveys, interviews, focus groups, and observation |
