Information	Consumption	Frequency	Place of Purchase	Gender	Age	Educational Level	Income Level
Information	1	0.235 **	0.214 **	0.269 **	0.008	0.015	0.235 **	0.02
		0	0	0	0.876	0.769	0	0.703
Consumption	0.235 **	1	0.660 **	0.563 **	0.036	0.145 **	0.077	−0.086
	0		0	0	0.487	0.004	0.133	0.092
Frequency	0.214 **	0.660 **	1	0.495 **	0.013	0.128 *	0.049	−0.069
	0	0		0	0.795	0.013	0.339	0.181
Place of purchase	0.269 **	0.563 **	0.495 **	1	0.013	0.032	0.095	−0.059
	0	0	0		0.798	0.532	0.064	0.247
Gender	0.008	0.036	0.013	0.013	1	0.051	0.017	−0.066
	0.876	0.487	0.795	0.798		0.319	0.733	0.195
Age range	0.015	0.145 **	0.128 *	0.032	0.051	1	0.098	−0.004
	0.769	0.004	0.013	0.532	0.319		0.056	0.931
Educational level	0.235 **	0.077	0.049	0.095	0.017	0.098	1	0.264 **
	0	0.133	0.339	0.064	0.733	0.056		0
Income level	0.02	−0.086	−0.069	−0.059	−0.066	−0.004	0.264 **	1
	0.703	0.092	0.181	0.247	0.195	0.931	0
	382	382	382	382	382	382	382	382
Source: elaborated by the authors. * Correlation is significant at the 0.05 level (2-tailed), ** Correlation is significant at the 0.01 level (2-tailed).