Table 1.

Measurement items of influencing factors for destination choice of ski tourism enthusiasts.

Destination attribute	Experience consequence	Personal value
A1 Snow quality and snow condition	C1 Improving skills	V1 a sense of satisfaction
A2 Length of ski track	C2 Saving time	V2 a sense of achievement
A3 Width of ski track	C3 High comfort level	V3 a sense of security
A4 Slope of snow track	C4 High-cost performance	V4 a sense of belonging
A5 Scale of ski resort	C5 High safety	V5 a sense of freedom
A6 Ski resort service	C6 High flexibility	V6 Happiness and pleasure
A7 Ski resort popularity	C7 High playability	V7 Self-challenge
A8 Crowding degree of ski resort	C8 Novelty	V8 Self-realization
A9 Ski infrastructure	C9 Relaxation	V9 Self-improvement
A10 Catering facilities	C10 Close to nature	V10 The joy of life
A11 Accommodation facilities	C11 Social atmosphere	V11 Spiritual comfort
A12 Tourism shopping	C12 Getting attention	V12 Promoting work and learning
A13 Leisure and entertainment facilities	C13 Worry-free
A14 Traffic accessibility	C14 Stimulation
A15 Destination cultural scenery	C15 Trust
A16 Destination natural scenery
A17 Ticket price of ski resort
A18 Transportation cost
A19 Catering cost
A20 Accommodation cost