Table 2.
Demographic profile of the respondents (N = 339).
| Variables | Category | Frequency | Percentage |
|---|---|---|---|
| Gender | Male | 222 | 65.5% |
| Female | 117 | 34.5% | |
| Age | Under 24 | 32 | 9.4% |
| 25–34 | 164 | 48.4% | |
| 35–44 | 83 | 24.5% | |
| 45–54 | 49 | 14.5% | |
| Over 55 | 11 | 3.2% | |
| Education | High school /Technical school | 26 | 7.7% |
| Junior college | 72 | 21.2% | |
| Undergraduate college | 199 | 58.7% | |
| Master’s degree or higher | 42 | 12.4% | |
| Occupation | Scientific research / Education / Medical staff | 40 | 11.8% |
| Staff of governmental agencies or government-sponsored institutions | 67 | 19.8% | |
| Company employee | 72 | 21.2% | |
| Freelance | 78 | 23.0% | |
| Student | 46 | 13.6% | |
| Retired personnel | 11 | 3.2% | |
| Not specified | 25 | 7.4% | |
| Average monthly income | Below 5,000 yuan | 56 | 16.5% |
| 5,001–10,000 yuan | 158 | 46.6% | |
| 10,001–15,000 yuan | 68 | 20.1% | |
| 15,001–20,000 yuan | 26 | 7.7% | |
| More than 20,000 yuan | 31 | 9.1% | |
| Average duration of ski tourism per year | Within 10 days | 77 | 22.7% |
| 11–20 days | 131 | 38.6% | |
| 21–30 days | 75 | 22.1% | |
| More than 30 days | 56 | 16.6% |