Table 3.

Factor loading of destination attributes.

Destination attributes	Factor loading	Mean	SD	Cronbach’s alpha
Ski resort conditions		3.93	0.95	0.93
Length of ski track	0.81	3.91	1.09
Slope of snow track	0.76	3.83	1.06
Snow quality and snow condition	0.75	4.02	1.27
Width of ski track	0.73	3.79	1.21
Crowding degree of ski resort	0.65	3.95	1.15
Scale of ski resort	0.58	3.92	1.14
Ski infrastructure	0.53	4.12	1.09
Leisure and entertainment		3.32	1.12	0.83
Tourism shopping	0.88	3.02	1.37
Leisure and entertainment facilities	0.85	3.32	1.32
Ski resort popularity	0.59	3.62	1.20
Price and cost		3.75	1.06	0.91
Ticket price of ski resort	0.75	3.97	1.17
Transportation cost	0.71	3.72	1.22
Accommodation cost	0.71	3.69	1.15
Catering cost	0.71	3.64	1.23
Services and supporting facilities		3.74	1.07	0.86
Catering facilities	0.70	3.58	1.16
Ski resort service	0.58	4.12	1.09
Accommodation facilities	0.57	3.78	1.30
Destination scenery		3.54	1.13	0.81
Destination natural scenery	0.75	3.61	1.14
Destination cultural scenery	0.61	3.46	1.33