Table 1.

Target group, focus, and main communication topics released by the National Program for Influenza Prevention until 2022.

Target Group	Key Focus	Main Topics	Reference
Healthcare Authorities	Influenza prevention engagement	Personal involvement Recommendations National media campaign	Plan for flu and COVID-19 [20]
	Financing vaccines and vaccinations	Reimbursement Financing vaccinations Flu in NIP	Flu and its costs [12] Plan for flu and COVID-19 [20]
	Systemic changes	Vaccination competences Pharmacy-based vaccination Data-driven vaccination planning	Vaccinations in pharmacies [21] How to vaccinate in a pharmacy [22] Plan for flu and COVID-19 [20]
Healthcare Practitioners	Recommending vaccinations to patients	Rationale, motivation and incentives	Strength of HCP recommendation [14] How to recommend vaccination in risk groups [23]
	Self-vaccination	Self-awareness, incentives and obligation	Vaccinations of HCPs [24]
	Flu awareness	Awareness of flu consequences	Safe Medical Facility [25]
Public	Flu prevention in local health programs	Planning flu vaccination programs	Model program of flu prevention [26,27] Plan for flu and COVID-19 [20] Epidemiologic calculator
	Vaccinations in public services staff	Engagement of the Ministry of Defense and Ministry of Internal Affairs and Administration	Plan for flu and COVID-19 [20]
	Vaccination of employees	Engagement of the Ministry of Labor and employer’s organizations	Plan for flu and COVID-19 [20] Employers at risk of the flu [28] Flu and its costs [12]
	General Public	National campaign and regular events	Flu-resistant [29] Facts and myths about the flu [30]

HCP, healthcare practitioners; NIP, National Immunization Program.