Table 2.
Demographic variables across the five audience segments on COVID-19 vaccine intention.
| Cluster size | Unweighted (n, %) | Weighted (%) | Enthusiasts | Supporters | Socials | Hesitant | Sceptics | χ2 | p-value |
|---|---|---|---|---|---|---|---|---|---|
| 28% | 26% | 20% | 15% | 10% | |||||
| Gender | 126.58 | <.001 | |||||||
| Male | 450 (42.7) | 48% | 71% | 52% | 37% | 25% | 31% | ||
| Female | 599 (56.8) | 51% | 28% | 46% | 62% | 75% | 69% | ||
| Other (Please write) | 5 (0.5) | 1% | 1% | 2% | 1% | 0% | 0% | ||
| Age | 300.9 | <.001 | |||||||
| 18–19 years | 121 (11.5) | 5% | 3% | 4% | 9% | 8% | 3% | ||
| 20–29 years | 249 (23.6) | 18% | 5% | 17% | 27% | 30% | 22% | ||
| 30–39 years | 220 (20.9) | 18% | 6% | 18% | 24% | 24% | 30% | ||
| 40–49 years | 162 (15.4) | 16% | 8% | 17% | 20% | 20% | 22% | ||
| 50–59 years | 93 (8.8) | 16% | 21% | 17% | 12% | 13% | 12% | ||
| 60–69 years | 112 (10.6) | 13% | 22% | 16% | 6% | 4% | 7% | ||
| 70 years and above | 97 (9.2) | 14% | 35% | 12% | 3% | 1% | 4% | ||
| Education | 72.67 | <.001 | |||||||
| Did not go to school | 5 (0.5) | 1% | 0% | 2% | 1% | 2% | 0% | ||
| Primary or high school | 337 (32) | 45% | 33% | 38% | 54% | 60% | 55% | ||
| Trade/diploma/certificate | 361 (34.3) | 28% | 29% | 28% | 26% | 26% | 31% | ||
| Bachelor degree or above | 351 (33.3) | 26% | 38% | 32% | 18% | 12% | 14% | ||
| Income | 52.18 | <.001 | |||||||
| Up to $399 per week ($20,799 per year) | 281 (26.7) | 32% | 25% | 37% | 29% | 33% | 40% | ||
| $400–$799 per week ($20,800–$41,599 per year) | 291 (27.6) | 25% | 30% | 19% | 27% | 26% | 22% | ||
| $800–$1249 per week ($41,600–$64,999 per year) | 204 (19.4) | 18% | 13% | 13% | 24% | 21% | 27% | ||
| $1250–$1749 per week ($65,000–$90,999 per year) | 138 (13.1) | 12% | 14% | 13% | 10% | 11% | 7% | ||
| $1750 or more per week ($91,000 or more per year) | 140 (13.3) | 13% | 17% | 17% | 10% | 9% | 4% | ||
| State of residence | 49.39 | <.01 | |||||||
| Australian Capital Territory (ACT) | 23 (2.2) | 2% | 1% | 3% | 2% | 1% | 2% | ||
| New South Wales (NSW) | 283 (26.9) | 32% | 39% | 30% | 27% | 35% | 24% | ||
| Victoria (VIC) | 281 (26.7) | 26% | 27% | 28% | 24% | 30% | 19% | ||
| Queensland (QLD) | 234 (22.2) | 20% | 15% | 21% | 19% | 20% | 34% | ||
| South Australia (SA) | 91 (8.6) | 7% | 5% | 7% | 10% | 5% | 8% | ||
| Western Australia (WA) | 84 (8) | 10% | 10% | 10% | 12% | 7% | 11% | ||
| Tasmania (TAS) | 53 (5) | 2% | 2% | 2% | 3% | 2% | 2% | ||
| Northern Territory (NT) | 5 (0.5) | 1% | 1% | 0% | 3% | 1% | 0% |
N = 1054. Cross-tabulation results are presented.