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. 2022 Dec 31:1–16. Online ahead of print. doi: 10.1057/s41299-022-00156-6

Table 2.

Strategies used for crisis communication

No. of strategies (= Strategy No.) Including
1 Information (I)
2 I + expressing regret (ER)
3 I + ER + apology (A)
4 I + ER + A + compensations (C)
5 I + ER + A + C + expressing control (EC)
6 I + ER + A + C + EC + highlighting good deeds done in the past