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Overview of participating companies and interviewees
| Sales format | Full-range provider | Discounter | Wholesaler | Specialized retailer |
| Number of participants | 10 | 5 | 3 | 2 |
| Number of stores | <=500 | ]500; 1,000] | > 1,500 | |
| Number of participants | 10 | 4 | 6 | |
| Position of interviewee | Board member | Division manager | Department manager | |
| Number of participants | 2 | 9 | 11 |
