Table 1.

Main themes addressed and relevant quotes from the participants.

Theme	Quotes
Definition of HTN by the participants.	“I don’t know what hypertension is, I don’t feel anything” “I have no symptoms, I take the medication to avoid the consequences, “these are not short-term illnesses”
Factors that hinder compliance with prescribed medication.	“When I have to travel to other places the habit disappears and sometimes, I miss medicine intake” “there is one adverse effect that people often don’t mention but, particularly in males, it is a reason for discontinuation of treatment which is the erectile dysfunction part”
Facilitating factors in complying with the prescribed medication.	“I think it's very important we have a very clear awareness of what are the consequences of taking or not taking are” “I look for, if it is daily, medicines that have (…) written there so I know if (…) I have (…) already (…) taken the medicine of the day or not”
Participants’ perceptions of adverse effects and strategies to lessen their impact.	“we could in one situation or another even call the doctor or send an email or talk to him in some way to find out whether we should worry or not”
Role of the family in the management of hypertension.	“the family can even help but I think sometimes (…) it creates unnecessary extra stress” “asking every five minutes if you have taken your medicines is also a bit disheartening”
Role of primary health care in promoting adherence to pharmacological therapy.	“I am informed of a new situation, there is a certain shock for me, from that moment I stopped understanding, or wanting to listen to what the doctor was telling me, I was just left thinking about what was happening to me. Afterwards I had to get information of what the consequences were”. “Sometimes a person goes to the doctor and even feels stressed because he has to move at a fast pace.”
Role of technologies in treatment adherence.	“If I could take a medicine once a month and the medicine would be spread over the rest of the month, over time, it would be easier than taking it every day.” “so many applications are now developed for so many things, why shouldn’t there be an application for management, for medication intake, or other types of fast information”