Table 7.

Summary of research hypotheses.

Hypotheses	Decision
H1: Gratification sought positively influences TV series consumption.	Accepted
H2: TV series consumption positively influences the gratification obtained.	Accepted
H3a: TV series consumption positively influences cultural awareness.	Accepted
H3b: TV series consumption positively influences cultural acceptance.	Accepted
H3c: TV series consumption positively influences involvement with series.	Accepted
H4: Cultural awareness positively influences cultural acceptance.	Accepted
H5: Involvement with series positively influences cultural acceptance.	Rejected
H6: Cultural awareness positively influences cultural knowledge.	Accepted
H7: Cultural acceptance positively influences cultural knowledge.	Accepted
H8: Involvement with series positively influences cultural knowledge.	Rejected