Table 3.

Correlations and square roots of average variance extracted (AVE).

	Mean	SD.	PAE	NAE	HV	UV	SV	PSEV	PSUS	BI
Positive anticipated emotion (PAE)	5.235	0.972	0.799
Negative anticipated emotion (NAE)	3.369	1.237	0.395**	0.794
Hedonic value (HV)	5.350	0.943	0.706**	0.391**	0.742
Utilitarian value (UV)	5.109	1.073	0.376**	0.240**	0.446**	0.736
Social value (SV)	5.365	0.942	0.355**	0.213**	0.441**	0.333**	0.721
Perceived severity (PSEV)	4.303	1.394	−0.013	0.097*	0.030	−0.006	0.061	0.826
Perceived susceptibility (PSUS)	2.192	1.049	−0.087*	0.040	−0.110**	−0.090*	−0.033	0.299**	0.791
Behavioral intention (BI)	5.669	0.911	0.630**	0.271**	0.601**	0.429**	0.306**	−0.050	−0.122**	0.777

Square root of AVE is on the diagonal and shown in bold. Correlations of paired constructs are under the AVE. Correlation is significant at the 0.01 level (**) and 0.05 level (*) (two-tailed).