Table 4.
Statistical results of direct, indirect, and mediation effects.
| Relationships | Model 1 | ||
|---|---|---|---|
| Direct effects | t value | Indirect effects | |
| H1a Positive anticipated emotion ➔ hedonic value. | 0.804 *** | 16.452 | |
| H1b Positive anticipated emotion ➔ utilitarian value. | 0.479 *** | 8.079 | |
| H1c Positive anticipated emotion ➔ social value. | 0.416 *** | 7.707 | |
| H2a Negative anticipated emotion ➔ hedonic value. | 0.095 ** | 2.721 | |
| H2b Negative anticipated emotion ➔ utilitarian value. | 0.095 | 1.852 | |
| H2c Negative anticipated emotion ➔ social value. | 0.065 | 1.346 | |
| H3a Hedonic value ➔ behavioral intention. | 0.629 *** | 12.016 | |
| H3b Utilitarian value ➔ behavioral intention. | 0.239 *** | 4.977 | |
| H3c Social value ➔ behavioral intention. | −0.017 | −0.428 | |
| Statistical results of mediation effects | |||
| Positive anticipated emotion ➔ behavioral intention | 0.613 ** | ||
| Negative anticipated emotion ➔ behavioral intention | 0.081 ** | ||
| Positive anticipated emotion ➔ hedonic value ➔ behavioral intention | 0.462 *** | ||
| Positive anticipated emotion ➔ utilitarian value ➔ behavioral intention | 0.104 ** | ||
| Positive anticipated emotion ➔ social value ➔ behavioral intention | −0.006 | ||
| Negative anticipated emotion ➔ hedonic value ➔ behavioral intention | 0.046 ** | ||
| Negative anticipated emotion ➔ utilitarian value ➔ behavioral intention | 0.018 * | ||
| Negative anticipated emotion ➔ social value ➔ behavioral intention | −0.001 | ||
| Model fits: χ2 = 913.387, df = 289, p < 0.001, χ2/df = 3.161, RMR = 0.078, SRMR = 0.0518, RMSEA = 0.059, CFI = 0.932, IFI = 0.932, TLI = 0.923 | |||
Significant correlation values at the value of p < 0.05 were highlighted in bold.
***
p < 0.001,
**
p < 0.01,
*
p < 0.05.