Table 5.
Statistical results of moderation effects.
| Relationships | Model 2 | Model 3 | |||
|---|---|---|---|---|---|
| β | t value | β | t value | ||
| Perceived severity ➔ behavioral intention | −0.100 ** | −3.016 | |||
| H4a: Perceived severity* hedonic value ➔ behavioral intention | 0.113 ** | 3.027 | |||
| H4b: Perceived severity*utilitarian value ➔ behavioral intention | −0.022 | −0.556 | |||
| H4c: Perceived severity*social value ➔ behavioral intention | 0.091 * | 2.513 | |||
| Perceived susceptibility ➔ behavioral intention | −0.064 | −1.874 | |||
| H5a: Perceived susceptibility*hedonic value ➔ behavioral intention | 0.083 * | 2.266 | |||
| H5b: Perceived susceptibility*utilitarian value ➔ behavioral intention | 0.011 | 0.266 | |||
| H5c: Perceived susceptibility *social value ➔ behavioral intention | 0.094 * | 2.450 | |||
| Model fits | χ2 = 1545.81, df = 451, p < 0.001, χ2/df = 3.428, SRMR = 0.0623, RMR = 6.379, RMSEA = 0.063, CFI = 0.896, IFI = 0.897, TLI = 0.886 | χ2 = 1401.362, df = 481, p < 0.001, χ2/df = 2.913, SRMR = 0.0564, RMR = 3.804, RMSEA = 0.056, CFI = 0.915, IFI = 0.915, TLI = 0.907 | |||
p < 0.01,
p < 0.05. Significant correlation values at the value of p < 0.05 were highlighted in bold.