TABLE 3.

Classification of food-labeling components with examples.

Claim type	Subcategory	Examples
Health claim	General health claim	Health / Healthy Nutritious Low GI
	Reduction of disease risk claim	National Heart Foundation Approved (Tick)
Nutrition claim	Nutrition content claim	Positive nutrients High in fiber Good source of protein
		Negative nutrients Low saturated fat Cholesterol free
	Health-related ingredient claim	Wholegrain One serve of veggies per burger 100% vegetables
Other claim	Environment claim	Organic Non-GMO
	Other health-related claims	Dietary pattern Vegetarian / Vegan Plant-based Meat-free / No meat
		Positive statement Natural / Naturally / Nature Wholefood, wholesome Proper food Health Star Rating
		Highlighted ingredient Made from soy Packed with veg, vegie-full, vegie burger
		Free-from statement No artificial colors, flavors or preservatives Soy-free Free from dairy Gluten free/Wheat free

Adapted from “nutritional marketing of plant-based meat-analog products: an exploratory study of front-of-pack and website claims in the USA”, by J. Lacy-Nichols, L. Hattersley and G. Scrinis, Public Health Nutrition, 24(14), p.4434 (20).