Table 1.
Viewing metrics of the 145 videos.
| Metric | Mean (SD) | Min; Max | n (%) |
|---|---|---|---|
| View count | 141,025.68 (1,352,257.81) | 740; 16,394,106 | |
| ≤1000 | 5 (3.5%) | ||
| 1001–10,000 | 87 (60.0%) | ||
| 10,001–100,000 | 45 (31.0%) | ||
| 100,001–1,000,000 | 7 (4.8%) | ||
| 1,000,001–10,000,000 | 0 (0%) | ||
| >10,000,000 | 1 (0.7%) | ||
| Like count | 1253.8 (8707.04) | 0; 95,000 | |
| ≤100 | 104 (71.7%) | ||
| 101–1000 | 32 (22.1%) | ||
| 1001–10,000 | 6 (4.1%) | ||
| >10,000 | 3 (2.1%) | ||
| Comment count | 164.72 (1246.61) | 0; 14,052 | |
| ≤100 | 118 (81.4%) | ||
| 101–1000 | 9 (6.2%) | ||
| 1001–10,000 | 2 (1.4%) | ||
| >10,000 | 1 (0.7%) | ||
| Function turned off | 15 (10.3%) | ||
| Channel subscriber count | 427,695.93 (3,174,516.33) | 0; 36,600,000 | |
| ≤100 | 30 (20.7%) | ||
| 101–1000 | 26 (17.9%) | ||
| 1001–10,000 | 33 (22.7%) | ||
| 10,001–100,000 | 32 (22.1%) | ||
| 100,001–1,000,000 | 20 (13.8%) | ||
| 1,000,001–10,000,000 | 3 (2.1%) | ||
| >10,000,000 | 1 (0.7%) | ||
| Duration (s) | 398 (503.6) | 15; 2423 | |
| ≤100 | 35 (24.1%) | ||
| 101–1000 | 95 (65.5%) | ||
| >1000 | 15 (10.4%) |