Table 3.
Interview guide (initial version).
| Starting Questions | From author | |
|---|---|---|
| a. What is Digital Transformation for you? | b. How does transformation differentiate from innovation? | Sousa-Zomer et al., 2020 |
| Questions | ||
| c. What are the main factors that motivate Kibs companies to seek this transformation? | d. What do Kibs companies want to achieve with this type of change? | Ko et al., 2021 |
| e. What were the main steps taken in this transformation process? | f. What elements were a priority in your digital transformation process? | Vey et al., 2017 |
| g. How important do you think it is to apply a digital maturity model to implement this type of transformation? | h. How would you define digital maturity and what kind of models do you know? | Minonne et al., 2018; Muñoz and Avila, 2019 |
| i. Do you think that a company should follow an existing model or create its own that suits its needs? What does this decision depend on? | j. Did your agency decide to use a model of digital maturity or create one? | North et al., 2019; Dressler and Paunovic, 2020 |
| k. What variables were used most in the transformation process? | l. Were there well-defined needs and/or objectives for transformation? What were they? | Ferreira et al., 2019 |
| m. What were the main steps in the transformation process? | n. Which actions gave expected results and which ones did not? Why? | Greenwood et al., 2005 |
| o. How involved in the process were/are the management/property/managers of the consultancy? | p. Based on your company’s digital transformation process, could you ensure that it has been successfully implemented? | Jung et al., 2008; Nguyen et al., 2017; Phong et al., 2018 |
| q. How would you define success in the digital transformation of your agency? | r. Do you think that there are Spanish companies that have been successful in their digital transformation process? Which ones? Can you give one or two examples and explain why? | Loonam et al., 2018; Vial, 2019 |
| s. Do you think that the professional administrative management sector has to adapt a lot to this type of change? | t. How do you think an administrative agency can succeed by using digital transformation? | Diller et al., 2020 |
| u. Do you consider that the following variables have had the most impact on the success of the digital transformation in your company? • Technology • Organization • Client • Strategy • Culture • Operations • People • Capabilities • Innovation | v. What obstacles and/or resistance frequently arise in this process? w. How have you been able to face these types of obstacles? | Birasnav et al., 2011; Wiesböck and Hess, 2020 |
| x. What lessons were learnt in the Digital Transformation process? | y. What achievements do you think were accomplished? z. What other achievements have not yet been accomplished and why? | Kronblad, 2019 |
| aa. What comes next? What are the next steps after the first stage of the process? When does it end? | bb. Finally, how do you see the future of digital transformation in Spain? What do you think is necessary? | Frey and Osborne, 2017 |
| Final question | ||
| Are there any other comments you would like to make? | Closing question. | |
Source: Author’s own.