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Convenient/simple
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Relatively fast
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Relatively inexpensive
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Relatively easy data analysis
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High sensitivity and specificity
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Absolute and relative quantification
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Challenges in primers design
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Controversial reference genes
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Difficulty to discern subfamily targets
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Sensitive to gDNA contaminants
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Low sensitivity
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Low specificity for targets in the same subfamily
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Cross-hybridization and background noise issues
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Restricted to array content
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Relatively expensive custom-made chips
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Detection of novel targets
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High dynamic range, sensitivity, and, specificity
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No prior sequence knowledge required
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Absolute quantification
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No amplification steps
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Relatively fast
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Absolute quantification
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High accuracy
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