Table 2. Creator identity definitions.
Creator identity | Creator identity definition |
Male influencer | Tik Tok created by a non-clinician of male appearance. This definition is independent of the number of views of a TikTok, and may include TikToks created by individuals living with anxiety. |
Female influencer | Tik Tok created by a non-clinician of female appearance. This definition is independent of the number of views of a TikTok, and may include TikToks created by individuals living with anxiety. |
Non-medical clinician | TikTok was created by a self-identified psychologist, counsellor, social worker, coach, youth worker or other self-identified providers of mental health services. |
Physician | TikTok was created by a self-identified medically qualified physician. |
Animated TikToks | TikTok content is animated. TikTok created by an individual of unspecified gender. Creator gender and affiliation are not evident from TikTok content, or the creator’s TikTok identity. |