Table 8. Reference list content themes in final data set by creator identity.

CBT: cognitive behavioural therapy

Identity	CBT	Non-CBT	Medication use	Education	Self-monitor	Positive behaviour	Peers	Clinician
Male influencers (n=45)	2	2	2	31	36	15	13	4
Male influencers %	4.5	4.5	4.5	70.5	81.8	34.1	29.5	9.1
Female influencers (n=79)	1	6	0	61	63	12	24	1
Female influencers %	1.3	7.6	0	77.2	79.7	15.2	30.4	1.3
Animations (n=8)	0	0	0	6	7	2	1	0
Animations %	0	0	0	75	87.5	25	12.5	0
Non-medical clinicians (n=12)	1	3	1	11	9	3	3	7
Non-medical clinicians %	6.25	25	6.25	81.25	68.75	18.75	25	43.75