Table 1.

Influencing factors of channel migration intention.

Scholar (year)	Factors	Content
Gupta et al. (38), Trampe et al. (39)	Consumers	Perceived risk, self-efficacy, consumer trust and so on
Baker et al. (35)	Products	Price, experience, brand marketing, etc.
Li et al. (44), Woodruff (45), Millstein et al. (46)	Channels	Transaction cost, service quality, convenience, transaction risk, etc.
Mwencha et al. (47), Verhoef et al. (48)	Context	Physical conditions, urgency, etc.